It’s official: Hong Kong is one fire. There are so many exciting things happening in the city right now; everything from local-creative-movements to large-splashes-by-the-big-brands. While I adore Hong Kong, there is no secret that the “middle” market and the non-mainstream-fashion always been underrepresented. For that reason, I was over-the-moon when Carmen Chan (my partner in crime in the “Blondie&Pixie DIY Experiment” collaboration), told me about the new #ILiveFashion movement that will rock the city between October to December 2013.

CarmenChan-wideCarmen of Carmen Chan Jewelry

Carmen Chan Jewelry-Twistesisters Plus-563BLV

Cindy of Cindiddy.com,

Led by a team of Emerging Designers, Hair Stylists, Bloggers and Photographer,  “I LIVE FASHION” aim show to the world a non-mainstream voice and new perspective of fashion. With the support of top Hong Kong fashion icons and local brands including Ruby Gloom, Cindiddy.com, elleiconlee.com, Dressmeblog.me and  lushgazine.com, #ILiveFashion movement want to inspire, enlighten, and inspirit people to create their own reality and definition of self via fashion, swimming against the tide of mainstream fashion and norm sense of beauty.

Throughout October to December, there will be a line-up of #ILiveFashion events including photo-shoot exhibition, style jam party, pop-up walk, meet-with-designers cocktails, and workshops. First out, there will be a photo exhibition of the Hong Kong fashion bloggers (sneak-peak of photos in this post) by top Turkish-American fashion photographer, Akif Hakan Celebi, famed for his expressionism photography style.

ElleLee-wideElle Lee of elleiconlee.com

Carmen Chan Jewelry-Twistesisters Plus-293BLV

Jasmine Smith of Dressmeblog.me


  • Readers-all-around-the-globe can get participate in the #ILiveFashion movement NOW by voting on your favourite-fashion-blogger-photo here.  Weekly prizes will be given from non-mainstream-HongKong brands including Carmen Cha Jewelry, GLUSH and Irregular Choice shoes.
  • Share your daily fashion-statment-moments by using hashtag #ILiveFashion on Facebook and Instagram. Let’s get this party starting!

GraceChan-wideGrace Chan of lushgazine.com

Carmen Chan Jewelry-Twistesisters Plus-208BLV

RubyGloom-wideRuby Gloom

Check out what others are saying...
  1. […] few weeks ago when I attended the launch event of #ilivefashion, I spotted a gorgeous-white-deconstructed dress on an equally gorgeous gal. After further […]

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