Hej! Ciao! Welcome to my little Paradise! Thanks for checking-in! I’m Isabel, a 29-year old Swede who grew up in the snug Swedish countryside and moved across the globe to Asia – Seoul, Beijing and finally settled down in Hong Kong. Shoebox-Living is what I call my home; a 25 square meter studio filled with way too many shoes. Living in such a small space has it’s fair share of challenges but it has also pushed me becoming more creative – always looking for ways to re-use, improve and rationalise the space. As a Scandinavian, I’m naturally obsessed about home-interior and fashion design (the DNA of IKEA and H&M runs in my blood!), but it’s my experiences in Asia that has provided me a profound admiration and respect about the story behind the making – the craftsmanship, materials and colours. This blog is about all that and much more – inspirations, fashion & home DIY as well as my travel experiences – hope you will enjoy it!

  • FashionfastfactsbannerHIGH-STREET: J.Crew – awesome fabrics and pattern combinations, Club Monaco – consistent quality and innovative fabrications, Zara – a no brainer but seriously, no other place can get you better fitting budget blazer.
  • LUXURY: Valentino – simply amazed what creative directors Maria Grazia Chiuri and Pier Paolo Piccioli have done with the brand – the strong feminine point-of-view and the handcraft is just-simply-perfect, Dolce & Gabbana – love the cultural influences and vibrant use of colours in their collections, Stella McCartney – always sharp, minimal and consistent eye for detailing and pattern making.
  • HOME INTERIOR – Most of my home is white, but I bring life to it with colourful fabrics, wallpapers and textures – Designers Guild – because of their amazing colour combinations, Ralph Lauren Home – New England always works!, Missoni – only me that thinks their Home Interior is better than their Fashion Collection? Chevrons all-over – Yes Please!
  • BLOGS – Atlantic Pacific, Style by Kling, The Sartorialist,Tulla Vintage, Story of my life, I Spy DIY, P.S – I made this, A Pair & A Spare


  • I love Tomato and Mayonnaise Sandwiches – grew up on them in fact. Absolutely must be Swedish Mayonnaise – it has stronger taste of vinegar than the American version!
  • My dad caught me stealing a pink pen from the state library when I was three! My defence ” But Dad, I love Pink” (did I mentioned I reeeeeaaaaaalllllyyyyy like pink?)
  • My Chinese name is 蓓蕾 / Beilei and means flower bud that-is-about-to-open (Yes, I do speak Mandarin Chinese!)
  • I took 30+ classes to get my driving license! Thanks god I got it on my first try!
  • My sister is a budding artist living in London. Weirdly, we are the complete opposites – she is tall and dark – I’m short and blond. Check out her webpage here
  • Ever since I was a kid, I’ve been obsessed about arranging all my clothes by colour – OCD symptom?

Thank you again for visiting my blog – I LOVE hearing from my readers so don’t be shy – any feedback is appreciated. Thank you for spending your time here – it means a lot to me!

XXX / Bella

15 Responses to “ABOUT”
  1. Tabs says:

    Great blog Bella! Keep me posted with wedding inspiration 🙂 Tabs x

  2. So I just spent a solid 30 min going through your blog, I love your diy tutorials! I love connecting with other bloggers in the area, Send me a message at kaitlincharles@gmail.com if you are interested 🙂

    • isabelboren says:

      Thanks Kaitlin! So glad to hear this! Yay! Always super encouraging to get positive feedback from other fellow bloggers. I would love to catch up for a coffee… will drop you an email and we can work out the details!

      Ciao/ Isabel

  3. Maria says:

    Fina Bella! Du skriver så härligt på engelska att jag blir inspirerad av att skriva jag med! Du är en färgsprakande person, älskar din entusiasm!PussoKram din extra-syrra

    Beautiful Bella! You write so wonderfully that I get inspired to write too :-)You are a coulorful person, love you enthusiasm!, hugs and kisses from your extra-sister Maria in Sweden:-)

  4. msbabyplan says:

    ciao Isabel, new here and love this introduction.

  5. Alma says:

    Just stumbled upon your blog today and I love it!

  6. Suhani says:

    Hi there, just discovered your blog and absolutely love it! You basically combine all my fav things and put them onto a webpage! I’m absolutely shit at DIY so hope your blog will rub off on me! 🙂

  7. Hey Bella – we love your blog! Thanks for the inspiring posts and pretty photos – can’t wait to see what else you’ve got in store for us 🙂

    xx Amanda & Carmen

  8. Wonderful blog! Do you have any tips for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for a paid option? There are so
    many choices out there that I’m completely confused
    .. Any suggestions? Thanks a lot!

    • isabelboren says:

      Hi! Thank you for your sweet comment. I’m afraid I have not been very active with my blog over the last year … I underestimated how much time it takes to produce good content; writing, photography, editing etc … Saying that, it’s very rewarding to feel like you created something “yours” with your own voice so don’t get lost in all the details 🙂 .. I would suggest that you start with WordPress … I looked at many different templates before choosing the one I have and I think I spent about one month getting everything ready 🙂 … I pay a little bit for this template but it’s not a large sum so very doable! Hope this helps you! Thanks for checking in. xxx

  9. This is really attention-grabbing, You’re an excessively skilled blogger.
    I have joined your rss feed and look ahead to in the hunt for
    more of your wonderful post. Additionally, I have shared your site in my social networks

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